Navigating the AI Revolution: A Brand Manager’s Journey

December 8, 2025By Derek DurgaramBlog

Navigating the AI Revolution A Brand Manager’s Journey Over the past three years, I’ve immersed myself in experimenting with AI tools across branding, media production, and content creation. From building test websites to crafting reels, posts, and videos — I’ve used these tools regularly. This journey has revealed what many ignore: the core skill isn’t … Read More

Branding Teams for Small Businesses

November 17, 2025By Derek DurgaramBlog

Branding Teams for Small Businesses As a small entrepreneur, your brand is one of your most valuable assets. But building a strong, recognizable brand takes more than good intentions — it requires the right mix of creative and strategic experts who help you communicate clearly, consistently, and professionally. While you don’t need a full in-house … Read More

The Art of Campaign Collaboration

May 27, 2025By Derek DurgaramBlog

In the dynamic world of marketing, a successful campaign is often the result of a close collaboration between the client and the creative agency. With this article, I want to give entrepreneurs and marketing managers insights into the crucial insights in maintaining great relations.

Email Signature Layouts

February 11, 2025By Derek DurgaramBlog

An email signature is more than just a few lines of text at the end of a message. It’s a branding opportunity. Just as a professional letterhead once added a polished touch to physical correspondence, an email signature now serves a similar purpose in the digital age.

Capturing People in Public

June 8, 2024By Derek DurgaramBlog

GreenLine Branding explores the essentials of capturing people in public spaces through photography and videography. We cover the legal aspects you need to be aware of, ethical guidelines to respect privacy, and creative techniques to make your content stand out.

Essential File Types for Website Optimization

April 20, 2024By Derek DurgaramBlog

In the ever-evolving realm of web development and digital content creation, understanding the intricacies of file types is paramount to delivering optimal user experiences. From compression to vectorization, each file format brings …

AI development and new jobs

April 25, 2023By Derek DurgaramBlog

There is concern that as artificial intelligence (AI) becomes more sophisticated and pervasive, it may begin to displace human labor and cause job losses. However, the reality is that AI is now creating new jobs and will likely do so in the future.